?一：mystery_shopping是什么意思（中英文）解釋的意思

mystery_shopping是指由雇主或第三方安排的一種市場(chǎng)調(diào)研方法，通過(guò)雇傭?qū)I(yè)的“神秘顧客”去體驗(yàn)和評(píng)估產(chǎn)品或服務(wù)的質(zhì)量和客戶體驗(yàn)。這種方法可以幫助企業(yè)了解顧客的真實(shí)購(gòu)物體驗(yàn)，潛在問(wèn)題并改進(jìn)服務(wù)質(zhì)量，從而提升顧客滿意度和忠誠(chéng)度。

Mystery shopping is a market research method arranged by employers or third-party agencies, using professional "mystery shoppers" to experience and evaluate the quality and customer experience of products or services. This method can help businesses understand the real shopping experience of customers, identify potential issues, and improve service quality, thereby enhancing customer satisfaction and loyalty.

二：怎么讀（音標(biāo)）

/m?st?ri ??ɑp??/

三：用法

mystery_shopping通常被用于零售、餐飲、酒店、銀行等服務(wù)行業(yè)，也可以應(yīng)用于其他各種類型的企業(yè)。通常由專門的市場(chǎng)調(diào)研公司或第三方安排，他們會(huì)根據(jù)雇主的要求制定調(diào)研計(jì)劃，并招募合適的神秘顧客進(jìn)行調(diào)研。神秘顧客會(huì)按照指定要求去體驗(yàn)產(chǎn)品或服務(wù)，并填寫調(diào)研表格或提交調(diào)研報(bào)告。雇主會(huì)根據(jù)調(diào)研結(jié)果來(lái)改進(jìn)產(chǎn)品或服務(wù)，提升顧客滿意度和忠誠(chéng)度。

Mystery shopping is commonly used in the retail, food and beverage, hotel, banking, and other service industries, but can also be applied to various types of businesses. It is usually arranged by specialized market research companies or third-party agencies, who will develop a research plan according to the employer's requirements and recruit suitable mystery shoppers for the research. Mystery shoppers will experience the product or service according to specified requirements and fill out survey forms or submit research reports. Employers will use the research results to improve their products or services and enhance customer satisfaction and loyalty.

四：例句1-5句且中英對(duì)照

1. Our company has been using mystery shopping for years to evaluate our customer service performance.

我們公司多年來(lái)一直在使用神秘顧客來(lái)評(píng)估我們的客戶服務(wù)表現(xiàn)。

2. The mystery shopping report revealed some issues with our store layout that we were not aware of.

神秘顧客的報(bào)告揭示了我們店鋪布局中一些我們不知道的問(wèn)題。

3. As a mystery shopper, I have to pay attention to every detail during my shopping experience.

作為一名神秘顧客，我在購(gòu)物體驗(yàn)中必須注意每一個(gè)細(xì)節(jié)。

4. The company hired a third-party agency to conduct mystery shopping at their compe's stores.

該公司聘請(qǐng)第三方在競(jìng)爭(zhēng)對(duì)手的商店進(jìn)行神秘購(gòu)物調(diào)研。

5. Mystery shopping is a valuable tool for businesses to gain insights into their customers' experiences and improve their services.

神秘購(gòu)物是企業(yè)獲得顧客體驗(yàn)見解并改進(jìn)服務(wù)的有價(jià)值工具。

五：同義詞及用法

1. Secret shopping: 與mystery shopping含義相同，指雇傭神秘顧客進(jìn)行調(diào)研。

2. Undercover shopping: 與mystery shopping含義相同，指雇傭神秘顧客進(jìn)行調(diào)研。

3. Customer experience research: 指通過(guò)各種方式來(lái)了解顧客的購(gòu)物體驗(yàn)和意見，包括mystery shopping在內(nèi)。

4. Market research: 指通過(guò)收集和分析數(shù)據(jù)來(lái)了解市場(chǎng)需求和趨勢(shì)的方法，包括mystery shopping在內(nèi)。

5. Service evaluation: 指對(duì)服務(wù)質(zhì)量進(jìn)行評(píng)估的方法，可以通過(guò)mystery shopping來(lái)實(shí)現(xiàn)。

六：編輯總結(jié)

通過(guò)本篇文章可以了解到，mystery_shopping是一種由雇主或第三方安排的市場(chǎng)調(diào)研方法，通過(guò)雇傭?qū)I(yè)的“神秘顧客”去體驗(yàn)和評(píng)估產(chǎn)品或服務(wù)的質(zhì)量和客戶體驗(yàn)。它可以幫助企業(yè)潛在問(wèn)題并改進(jìn)服務(wù)質(zhì)量，從而提升顧客滿意度和忠誠(chéng)度。它通常被用于各種服務(wù)行業(yè)，并由專門的市場(chǎng)調(diào)研公司或第三方安排。同義詞包括secret shopping和undercover shopping，也可以被稱為customer experience research、market research或service evaluation。作為詞典編輯翻譯人員，我們應(yīng)該準(zhǔn)確地解釋單詞的含義，并提供相關(guān)的例句和同義詞，幫助讀者更好地理解和運(yùn)用這個(gè)詞匯。