?是指一個人或組織對其他人或組織的友好和支持的態(tài)度，也可以指一種積極的態(tài)度和良好的意向。在商業(yè)領域，good will通常被用來描述企業(yè)與客戶、供應商、員工等相關方之間的良好關系。

Good will can be defined as the attitude of a person or organization towards others, characterized by friendliness and support. It can also refer to a positive attitude and good intentions. In the business context, good will is often used to describe the positive relationships between a company and its customers, suppliers, employees, and other stakeholders.

怎么讀（音標）

/g?d w?l/

用法

作為名詞，good will可以表示“友好”、“支持”、“善意”等含義。它也可以作為一個不可數(shù)名詞，表示一種無形資產(chǎn)，指企業(yè)所擁有的良好聲譽、品牌價值和客戶忠誠度。在商業(yè)合同中，good will通常被視為一項重要資產(chǎn)，并且可以被買賣。

As a noun, good will can refer to the feelings of friendliness, support, and goodwill towards others. It can also be used as an uncountable noun to describe an intangible asset that represents the company's reputation, brand value, and customer loyalty. In commercial contracts, good will is often considered as an important asset that can be bought and sold.

例句1-5句且中英對照

1. The company's success is largely due to its strong sense of good will towards its customers.

這家公司的成功很大程度上歸功于它對客戶的友好態(tài)度。

2. The new management team is determined to rebuild the company's good will after the previous scandal.

新的管理團隊決心在前一次丑聞之后重建公司的良好聲譽。

3. The CEO's generous donation to the local charity organization has earned him a lot of good will from the community.

CEO對當?shù)卮壬频目犊栀涄A得了社區(qū)的很多好感。

4. The merger between the two companies was successful because they shared similar values and good will towards each other.

這兩家公司的合并成功是因為它們擁有相似的價值觀和彼此良好的關系。

5. It takes time and effort to build up good will, but it can be easily destroyed by one wrong move.

建立良好關系需要時間和努力，但卻可以被一次錯誤的舉動輕易摧毀。

同義詞及用法

1. Benevolence (noun): kindness, generosity, goodwill

Example: The company showed great benevolence by donating a portion of their profits to charity.

2. Amity (noun): friendship, harmony, goodwill

Example: The two countries have maintained amity for decades.

3. Favor (noun): kindness, support, goodwill

Example: She asked for a favor from her boss and he happily granted it.

4. Cordiality (noun): friendliness, warmth, goodwill

Example: Their cordiality towards each other made the meeting more pleasant.

5. Trust (noun): confidence, reliance, goodwill

Example: The company's good will towards its customers has earned them their trust.

編輯總結(jié)

Good will是一個重要的商業(yè)概念，它指代企業(yè)與相關方之間的良好關系和積極態(tài)度。作為一種無形資產(chǎn)，good will可以為企業(yè)帶來巨大的價值，并且可以被買賣。在日常生活中，我們也應該努力建立良好的good will，因為它可以帶來更多的機會和成功。